The definitive history of Braun – the pioneering German electronics brand that changed the face of modern design.
Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact.
Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.
Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.
With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.
About the Author
Klaus Klemp, Dr. phil. (born in 1954, Germany), studied Design / Visual Communication and received a degree in Design. He then studied History of Art. From 1988 to 2006 he was in charge of the City of Frankfurt am Main’s culture department. He also headed up two municipal galleries; from 2006 to 2012 he was head of exhibitions and from 2013 to 2014 deputy director at Museum of Applied Art Frankfurt; since 1998 he has been a lecturer in Design History, Design Theory and Public Design at several universities; since 2008 Adjunct Professor at Hochschule in Wiesbaden; from 1995 to 2005 a member of the Executive Board at the German Design Council, since 2010 a member of the Board of Management at the “Dieter and Ingeborg Rams Foundation” and a member of the Advisory Board at German Design History Society. Since the winter semester of 2014 he has been full time Professor of Design Theory and History of Design at HfG Offenbach (school of design) whilst remaining Head of Design Department of Museum Angewandte Kunst in Frankfurt.
Price: HK$800/ US$100
Contact us for more details.
Delivery:
We deliver worldwide, please contact us for a shipping equation.
The definitive history of Braun – the pioneering German electronics brand that changed the face of modern design.
Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact.
Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.
Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.
With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.
About the Author
Klaus Klemp, Dr. phil. (born in 1954, Germany), studied Design / Visual Communication and received a degree in Design. He then studied History of Art. From 1988 to 2006 he was in charge of the City of Frankfurt am Main’s culture department. He also headed up two municipal galleries; from 2006 to 2012 he was head of exhibitions and from 2013 to 2014 deputy director at Museum of Applied Art Frankfurt; since 1998 he has been a lecturer in Design History, Design Theory and Public Design at several universities; since 2008 Adjunct Professor at Hochschule in Wiesbaden; from 1995 to 2005 a member of the Executive Board at the German Design Council, since 2010 a member of the Board of Management at the “Dieter and Ingeborg Rams Foundation” and a member of the Advisory Board at German Design History Society. Since the winter semester of 2014 he has been full time Professor of Design Theory and History of Design at HfG Offenbach (school of design) whilst remaining Head of Design Department of Museum Angewandte Kunst in Frankfurt.
Price: HK$800/ US$100
Contact us for more details.
Delivery:
We deliver worldwide, please contact us for a shipping equation.
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